Sweet Escape

Project Category

Client: Fresh Produce - Billabong

Category: Logo, illustration, clothing

Project Description

A school assignment where we developed a fashion collection in form of t-shirts for Fresh Produce (Billabong). We were working with two urban fashion clients, Billabong & AS Colour, to develop a new range of t-shirt designs.

For my capsule, Sweet Escape, I wanted people to sense the brands personality as an encouraging and adventurous brand. A brand that is inspiring and that either make people want to go on an adventure or to show their adventurous personality or interests. To present the collection I made a look book.